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DC Targets Young Adults and Middle Schoolers with New Brands and Green Lanterns

DC Zoom will feature stories for middle school readers, and DC Ink will focus on young adults. Books from the two divisions are scheduled to come out in the fall. 

 

DC Entertainment announced a few creators that will be involved in either brand. They include Laurie Halse Anderson (“Speak”), Melissa de la Cruz (the Descendants series), Michael Northrop (“TombQuest”) and Ridley Pearson (the Kingdom Keepers series).

“We wanted to go back to what we used to have in comic books: story arcs for younger readers,” said Bobbie Chase, a vice president at DC and the executive editor for the new imprints.

DC Ink will begin with two graphic novels: one featuring Harley Quinn, a supervillain from the Batman universe, written by Mariko Tamaki and drawn by Steve Pugh, and one with Mera, the regal, longtime love interest of Aquaman, written by Danielle Paige. (No artist has been announced for that project.) DC Zoom will make its debut with “DC Super Hero Girls: Search for Atlantis,” by Shea Fontana and Yancey Labat.

The softcover Zoom graphic novels will cost $9.99 and run 128 pages, while the Ink books will be priced at $16.99 for 192 pages. Neither brand will be tied to the continuity of the typical DC Universe titles.

 

Promotional art for DC Entertainment’s new DC Zoom imprint, which plans to introduce books for middle school readers in the fall
Promotional art for DC Entertainment’s new DC Zoom imprint, which plans to introduce books for middle school readers in the fall

 

via NYT

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