The DC Universe Animated Original Movie line – the home video line co-produced between Warner Premiere, Warner Bros. Home Entertainment Group, DC Entertainment and Warner Bros. Animation – has been renamed as part of the ongoing brand overhaul by DC Entertainment and DC Comics. Beginning with the June 2012 Superman Versus The Elite animated feature, upcoming installments of the popular movie line will now fall under the name DC Comics Premiere Movie.
Additionally, all titles under the line will feature the new DC Comics logo in the lower left-hand corner, similar to any home video titles featuring DC Comics characters. Warner Home Video recently released the following banner image promoting the upcoming Superman animated feature, the new DC Comics Premiere Movie trade dress included.

The DC Universe Animated Original Movie line was launched in 2007 with Superman/Doomsday, and has since seen a wide selection of home video and soundtrack releases under the banner. ny currently available home video artwork for Superman Versus The Elite will be modified with the new DC Comics Premiere Movie trade dress, and any significantly re-released titles will be fitted with the new trade dress.