There was a lot of excitement at panels, in the press, and on Twitter and Facebook when we first announced that DC Comics and Vertigo will be holding the line at $2.99 for standard format ongoing comic book titles. These changes were for you, the fans, and retailers shared your excitement. We were just getting started.As we begin the New Year, the pricing changes are going into effect and the timing couldn’t be better. We have a number of exciting storylines beginning in January, February and March that we believe will connect with the readers who have already been following the titles–and will most definitely be of interest to fans who aren’t yet buying the titles each and every month. We’re talking about stories like the Prelude to FLASHPOINT in FLASH, the WAR OF THE GREEN LANTERNS, REIGN OF DOOMSDAY, and BATMAN BEYOND, to name just a few…

And this isn’t just about the DC Universe.

Critically acclaimed, fan favorite Vertigo titles all have major storylines starting this winter. AMERICAN VAMPIRE kicks off a truly epic WWII storyline. THE UNWRITTEN promises major reveals inside the belly of a whale. And, believe it or not, superheroes show up in FABLES, in ways that defy your expectations.

And don’t even get us started about the return of…

Ah, but that would be saying too much. We’ll be making announcements and previewing big stories over the course of the next two weeks on THE SOURCE and GRAPHIC CONTENT, and we can’t spoil it all here. But know this: we’re listening to you, the fans, about pricing and format. We want to hear about which titles you are loving—and which books you used to love, but have drifted away from. We want to know what characters you want to see more of in the New Year. Because we want you to be there with us, each and every week throughout the year, whether you buy monthly comic books, wait for the trades or download issues at the DC digital store.

In 2011, heroes will return. Creators will take chances. DC will hold the line.

Dan and Jim