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DC ENTERTAINMENT KICKS OFF SAN DIEGO COMIC-CON BY UNVEILING ONE-OF-A-KIND JUSTICE LEAGUE CAR<\/span><\/b><\/p>\n \u00a0<\/span><\/b><\/p>\n Kia Motors America Teams Up with Industry Legend Jim Lee to Customize Vehicle On-Site in Front of Live Audience; All to Support \u2018We Can Be Heroes\u2019 Giving Campaign<\/span><\/i><\/b><\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/i><\/b><\/span><\/p>\n eBay Hosts 10-Day Online Charity Auction to Benefit the Horn of Africa<\/span><\/i><\/b><\/p>\n <\/p>\n DC Entertainment (DCE) opened San Diego Comic-Con today with a blend of artistry and giving, unveiling the\u00a0 JUSTICE LEAGUE-inspired Kia Sorento, the eighth and final custom vehicle built in partnership with Kia Motors America.\u00a0 The Sorento\u2019s eye-catching design was penned by legendary comic book artist and DC Entertainment Co-Publisher Jim Lee, who completed the customization of the car before a live audience. Created to raise awareness of DC Entertainment\u2019s \u201cWe Can Be Heroes\u201d giving campaign, the collection of all eight JUSTICE LEAGUE-inspired Kia vehicles will be on display throughout Comic-Con at the Interactive Zone at Petco Park, Official Comic-Con Partner. <\/span><\/p>\n \u00a0<\/span><\/p>\n Following the unveiling, DCE President Diane Nelson announced that the newly revealed JUSTICE LEAGUE car would be the centerpiece of a special online charity auction on eBay which benefits the \u201cWe Can Be Heroes\u201d campaign. Nelson announced that the 10-day charity auction was now live through July 27, 2013 at www.ebay.com\/wecanbeheroes<\/a>.<\/span><\/p>\n \u00a0<\/span><\/p>\n \u201cOur goal in 2013 was to bring our fans and the JUSTICE LEAGUE Super Heroes together in unique ways to fight the hunger crisis in the Horn of Africa. That effort started with the once-in-a-lifetime opportunities we\u2019ve been able to offer through our crowdfunding campaigns that have raised over $285,000 to-date,\u201d Nelson said. \u201cNow, through these tremendous partnerships with Kia and eBay, the auction will take the offerings to a whole new level with a truly one-of-a-kind, and fully driveable, CUV customized by Jim Lee.\u201d <\/span><\/p>\n \u00a0<\/span><\/p>\n The seven-seat Sorento marks the final chapter in a 10-month, eight-vehicle partnership between DC Entertainment and Kia based on the iconic characters that make up the JUSTICE LEAGUE \u2013 Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg \u2013 each of which are featured on their own car designed by Lee. The final car captures the entire JUSTICE LEAGUE, as drawn by Jim Lee, with world-famous West Coast Customs recreating Lee\u2019s artwork through hand-painted, custom air-brushing.<\/span><\/p>\n \u00a0<\/span><\/p>\n \u201cThis project has been challenging and rewarding for me as an artist and Kia has been a terrific partner,\u201d Lee said. \u201cIt was a lot of fun to finish the last car in front of the live audience and I think anyone that visits the exhibit this week will really enjoy seeing all eight cars together.\u201d <\/span><\/p>\n \u00a0<\/span><\/p>\n The online charity auction also includes spectacular artwork from some of today\u2019s top contemporary artists and inspired by DC Comics\u2019 JUSTICE LEAGUE characters.\u00a0 The centerpiece of this collection is Justice<\/i>, a large-scale piece of original artwork by Jim Lee that features the profile of Batman in a color palette inspired by the hues of Africa \u2013 yellow, green, red and black. <\/span><\/p>\n \u00a0<\/span><\/p>\n \u201cAuctioning the Justice League-inspired Sorento is the perfect way to finish off what has been a very positive and successful partnership between Kia and DC Entertainment to benefit the \u2018We Can Be Heroes\u2019 campaign,\u201d said Michael Sprague, executive vice president, marketing & communications, Kia Motors America. \u201cLike all of the Justice League-inspired vehicles before it, this customized Sorento blends the automotive and pop-culture worlds while also allowing Kia to extend our philanthropic efforts to support this very worthy cause.\u201d<\/span><\/p>\n \u00a0<\/span><\/p>\n “At eBay we strive to connect our audience with unique items they are passionate about”\u00a0said\u00a0Gene Cook, GM of Emerging Verticals for eBay. \u00a0“We are thrilled to partner with DC Entertainment to bring this exciting Justice League event to our comic and super hero enthusiasts as well as leverage our Giving Works platform\u00a0help the “We Can Be Heroes”\u00a0initiative\u00a0reach their fundraising goals.”\u00a0<\/span><\/p>\n \u00a0<\/span><\/p>\n To date, the We Can Be Heroes giving campaign has raised over $2.3 million and helped over 5 million men, women and children in the Horn of Africa.<\/span><\/p>\n![\"Executives](\"http:\/\/thegreenlanterncorps.com\/web\/assets\/dc-group_6759-1024x731.jpg\")
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