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Old 06-09-2010, 09:54 AM   #1
Gil Kane
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Default Warner Bros. Products, DC Comics and Mattel “Ring” in Intergalactic Offering

Warner Bros. Consumer Products, DC Comics and Mattel “Ring” in Intergalactic Offerings for Green Lantern

http://toynewsi.com/news.php?catid=10&itemid=15952

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“The Green Lantern film has an incredibly wide merchandise appeal,” said Donald De Line, Producer, Green Lantern. “The potential is there for amazing toys and merchandise because Green Lantern’s ring can create anything the imagination can conjure. From space stations and vehicles to alien action figures, the possibilities are just endless."

In order to fully realize the potential array of Green Lantern offerings, Mattel is supporting the film across key Mattel Brands such as Hot Wheels, Tyco R/C and UNO. Collectors will also be pleased to discover that Mattel is releasing a Green Lantern “Movie Masters” line of highly detailed figures based on the film, which are sculpted by the “Four Horseman” design team. Mattel’s Green Lantern product lines hit retail in summer 2011.
OH HELL YEAH!
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Old 06-09-2010, 11:10 AM   #2
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but will the ring be awsome and not lame like the plastic blackest night one?
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Old 06-09-2010, 12:51 PM   #3
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You mean the First Flight ring I hope
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Old 06-09-2010, 08:27 PM   #4
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To hell with the ring....
THE Four Horsemen are doing the Movie Masters figures!!!
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Old 06-09-2010, 09:09 PM   #5
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This is the image of the movie GL ring....the big difference.....a green circle in the ring ......oooohhhh wow the movie version




Taken from variety and CBR

http://www.variety.com/article/VR111...ryid=1237&cs=1

Lantern toy biz depends on pic
WB ready to unleash torrent of merchandise
By MARC GRASER
'Green Lantern'


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Warner Bros. wants Green Lantern to make just as much green for the studio as Batman or Superman. But first it needs to make the character popular with the public.
The studio's consumer products division plans to unleash a major merchandising effort around DC Comics' power ring-wearing space cop next year that includes everything from T-shirts to toys.

But the fate of those products hinges on the perf of the "Green Lantern" movie, which bows June 17, 2011. It stars Ryan Reynolds and is helmed by Martin Campbell, who has experience in franchise relaunches as the helmer of "Golden Eye," which intro'd Pierce Brosnan as 007, and "Casino Royale," which did the same for Daniel Craig.

If "Green Lantern" clicks, it will undoubtedly be a big boon to the character's merchandise and bottomline of Warner Bros.' consumer products arm, which already generates $6 billion a year in sales. That's mostly thanks to Superman and Batman.

The movie is the engine that drives sales of not only the merchandise, but also the vidgame and a new animated series, for example, that will help turn Green Lantern into a truly evergreen franchise for the company.

The studio wants Green Lantern to grab a piece of the $5.4 billion that's generated from licensed toy sales each year, according to NPD Group. Roughly 25% of all toy sales are tied to entertainment properties.

Warner Bros. finds itself in the same situation that Marvel Entertainment did in 2008 with Iron Man.

Like Iron Man at the time, Green Lantern is considered a secondary character in the superhero pantheon who has his followers, but outside of the nerd herd, the character remains unknown among most moviegoers, and as a result, consumers.

But after the first "Iron Man" pic went on to earn $585 million worldwide, the property became a major source of licensing revenue for Marvel -- even surpassing Spider-Man -- and retailers were eager to pack their shelves with a large variety of products featuring the superhero this summer. It even got to the point where Walmart handed over real estate inside its stores to promote the red and gold wares.

Hasbro had a similar experience with "Transformers." Interest in the aging toy line picked up considerably after the first film bowed in 2007. Toy sales earned a whopping $592 million from last year's sequel, 20% more than around the first film.

Warner Bros. is looking for that same kind of effect. It's been in this situation before: it breathed new life into the caped crusader with Tim Burton's "Batman" in the 1980s and again with "Batman Begins" in 2005.

While Marvel didn't have a wide variety of products ready when "Iron Man" bowed -- opting to wait to see if consumers would embrace the character rather than leave retailers hanging with unsold merchandise -- Green Lantern will be a different story.

Green Lantern has only a handful of licensees creating products around the character like T-shirts, some action figures or pricey collectibles for adults. A year before the film bows, WB has already inked deals with more than 100 licensees, in North America alone, who will unleash product when "Green Lantern" flies into the megaplex.

Green Lantern has also been a central character in the Justice League, which Warners is also eyeing as a future pic franchise. Next summer's "Green Lantern" will be important in eventually getting that film off the ground.

"The Green Lantern film has an incredibly wide merchandise appeal," said "Green Lantern" producer Donald De Line. "The potential is there for amazing toys and merchandise because Green Lantern's ring can create anything the imagination can conjure."

Specifically, the character will be backed by action figures, vehicles, playsets, games, puzzles from Mattel, as the exclusive toymaker, with products involving its Hot Wheels, Tyco R/C and UNO brands. Other companies will produce apparel, videogames and collectibles.

"The beauty of Green Lantern is that he is an inspirational superhero with a rich, unmatched heritage that will appeal to boys of all ages," said Tim Kilpin, g.m. of Mattel Brands. What helps the product push is that Green Lantern doesn't just revolve around one character but the Green Lantern Corps., made up of a large gathering of colorful characters who have all been chosen to serve in the space police force.

And that aspect will be a key factor in the types of merch that's made. Naturally, a Green Lantern ring will also be offered in order for kids to feel as if they too, have been chosen to be a Green Lantern.

"Mattel's Green Lantern toy program is going to introduce Green Lanterns like Hal Jordan and Kilowog to new fans everywhere," said DC Entertainment chief creative officer and "Green Lantern" co-producer Geoff Johns. "It is going to be amazing to watch the world discover the Green Lantern mythology."

http://www.comicbookresources.com/?p...ticle&id=26587

Pietro Filipponi over at Comic Book Movie spotted this image in a Variety article about the concept going into full tilt merchandising:

It should look familiar to you as one of the more iconic images of the character seen around the Internet. Filiponi and the CBM community were able to confirm this new version of the image is official movie material. "Variety Senior Editor Marc Graser was kind enough to respond to my information request about this image, considering his article was where it first appeared," writes a CBMer who goes by the handle of Interesting John. "This is artwork that Warner Bros. Consumer Products had exclusively reproduced by DC Comics, and was given to him directly from Warner Bros. It''s inspired by Green Lantern #10, Volume 4. Warner Bros. Consumer Products is working in conjunction with Mattel to create Green Lantern movie-based merchandise; some of which will be displayed at next week's Licensing International Expo." I know the ring has had this particular look in the past, but I've become quite fond of the modern version with the logo within a circle.
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Old 06-09-2010, 09:45 PM   #6
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Deja vu... I have a feeling this was posted previously.

Anyway, I can't wait for the Green Lantern mobile and motorcycle.
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